In today's competitive marketplace the dynamics between the customer and the organization are rapidly changing, and innovative methods for interacting with customers, new technologies and new strategies are emerging to increase customer value. Organizations must focus scarce resources on the strategies most likely to yield success. Business intelligence helps them achieve this focus giving the complete vision to learn from the past, monitor and communicate the present, and gain insight into the future. Grenoble Graduate School of Business has partnered with SAS to develop the Certificate in Business Intelligence for today’s organizations to succeed in a competitive marketplace, and gain critical insight to evolve and dominate in the future. To clearly communicate and execute strategies, Business Managers today are required to develop effective strategic performance measures, but are challenged with questions as, “how can we measure performance?” or “how do I know if what I am measuring will ensure alignment with results?”
This program is organized in 3 intensive seminars in Grenoble:
Each module is composed of 36 hours of classroom teaching, followed by individual study. Teaching methods are lectures, discussions, case studies, group work and individual reading. You will be required to attend the three weeks of lectures. The three intensive course sessions are organized into the following modules:
In this module students will learn about business intelligence concepts, methods and processes to improve business decisions. Students will learn about the intelligence value chain, and how business intelligence is positioned, and used within all levels of the organisation.
Course Content :
In this module, the students will explore some of the cutting edge strategies and methods of creating and exploiting customer intelligence.
This module is designed to help students to play a critical role in answering these questions and enabling the organization to implement and manage a dynamic performance measurement system.
All managers from any corporate function, with the intention of improving corporate competitiveness on a strategic level, are welcome to attend. The business analytics and solutions will help managers, across more departments, reach the right decisions and provide them with a strategy-focused view of the entire enterprise including customer behavior, supplier spending, employee retention, financial performance and more.
Entry requirement