Grenoble Graduate School of Business, the international division of Grenoble Ecole de Management, through a unique partnership with SAS has developed a Certificate in Business Intelligence for today’s organizations to succeed in a competitive marketplace, and gain critical insight to evolve and dominate in the future.
The Business Intelligence specialization track has been designed to enable today’s Business Managers to communicate clearly and execute company strategy.
Today managers are required to develop effective strategic performance measures, but are challenged with questions as, “how can we measure performance?” or “how do I know if what I am measuring will ensure alignment with results?”
Business Intelligence Strategy
In this module students will learn about business intelligence concepts, methods and processes to improve business decisions. Students will learn about the intelligence value chain, and how business intelligence is positioned, and used within all levels of the organization.
Course Content
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Business Strategy Overview
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Positioning Business Intelligence
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Business intelligence value chain
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Targeting Tracking, Routing, Interpreting, Action
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Data collection and management
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Knowledge Management and collaborative intelligence
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Infrastructure alternatives and Tools
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Legal issues and trends
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Business cases and best practices
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Customer Intelligence
In this module, the students will explore some of the cutting edge strategies and methods of creating and exploiting customer intelligence.
Course Content
- Why measure performance?
- Historical overview
- What are good measures and how do they align to results?
- Organizational/Executive performance management
- Activity Based Management (ABM)
- Key performance indicators, Dash Board and scorecarding
- Financial management
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- ROI and measures of return
- Quality management
- Business process and strategy alignment
- Employee relationship management
- Performance measurement trends
- Tools for measuring performance
- Business cases and best practices
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Corporate Performance Management
This module is designed to help students to play a critical role in answering these questions and enabling the organization to implement and manage a dynamic performance measurement system.
Course Content
- Understanding Customer Value in a competitive world
- Internal (human resources) versus external customers
- Analysing suppliers and partners
- Why measure customer value?
- Traditional value measures
- Customer Lifetime Value
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- Emerging new Technologies & Marketing breakthroughs
- Tools for measuring customer value & Infrastructure alternatives
- CRM integration, vendor solutions
- Legal confidentiality/privacy issues
- Trends in the industry
- Business cases and best practice
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