One of the key objectives of this unique collaboration is to fashion hybrid professional profiles which have on one hand a ‘designer’s mind’ along with its specific culture and creativity and on the other a ‘manager’s mind’ with the ability of mastering business plans, marketing, product branding etc.

Better managing discontinuous innovation, creativity, and developing ‘intelligent’, ethical and sustainable products, all which are highly requested by employers, are some of the aims of this new partnership.

Jean-François Fiorina, Director of the French Grande Ecole programs of Grenoble Ecole de Management said: “These atypical hybrid profiles, which will become experts in innovative marketing techniques and sustainable, original product developments, are key to Europe’s business competitivity on a global market of low cost standardised products.”

During the exchange, while the business school students will gain an expertise in design and its techniques, students from the designer school will be trained in cutting edge marketing techniques, product valorisation and management.

Jean-René Talopp, President of Strate Collège Designers explains: “This partnership recognizes the close connection between two sectors which are inherently linked in the design of innovative and ethical products, respectful of new sustainable development challenges.”

“For Grenoble Ecole de Management, this partnership meets the efforts the school has always made in including design and industrial innovation in its curriculums. Indeed, for several years, students from the Grande Ecole program have the possibility to follow a specialisation in “Innovation and Design” during their second year of study. With this partnership, the students will be able to pursue even further their interest at the renowned designer school,” explains Josiena Gotzsch, professor in charge of courses in design at Grenoble Ecole de Management.

About Strate Collège Designers

Located in Sèvres, at the South West of Paris, the school trains approximately 500 students each year. Its expertise was recognized internationally having been ranked within the top 60 designer schools in the world by Business Week. 

Contacts

Mary Zaccai - Grenoble Ecole de Management - + 33 4 76 70 61 87
Sébastien Kunz - Strate Collège Designers - + 33 1 46 42 87 75