30-hour course (3 US or 6 ECTS credits)*
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The two courses Fashion and Luxury Markets and Entrepreneurship and Family Business will address two major sectors, which are closely linked. The aim of combining the two is to enable participants to launch their own activity in the luxury fashion market, should they wish:
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These topics will be explored using operational and interactive teaching methods. Company visits and presentations will also be incorporated into the program.
These two courses are designed to be followed together, but can be taken as separate, stand-alone programs. For more information contact Andrea Doos.
Grenoble Graduate School of Business - Luxury marketing (15 hours)
- An Introduction to Fashion & Luxury (F&L) Markets
- Understanding the F&L Consumer
- Market Research and Segmentation
- Designing and Marketing F&L products
- Pricing F&L products
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- Distribution
- Communication
- Marketing Planning and Strategy
- Internationalization
- Luxury and Sustainable Development
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You will be assessed on your individual work examining a specific case study.
Mod'Art, Paris (15 hours)
The second half of your course will take place at Mod'Art in Paris. These sessions are designed to be very practical and enable you to learn from real-life examples. Your classes will focus on the following areas:
- Luxury's cultural heritage
- Analyzing trends
- The specific economics of this professional area
The assessment for this module will take place during class time and involve individual and group work (with preparation both inside and outside the classroom).
*These credits can be transferred to your home institution, however, it is your responsibility to verify with your advisor and/or department that the credits you earn in Grenoble can be applied to your curriculum or course of study. Your home institution may ask for an additional fee to transfer the credits.
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