The MSc Strategic Marketing is designed for professionals who are already familiar with marketing concepts.
The program will expose students to a wide variety of advanced knowledge and promote understanding of current and multifaceted strategic challenges facing marketers from a conceptual and applied perspective.
The program prepares participants for senior marketing roles within organizations by developing skills needed to formulate, implement, and evaluate long-term, organization-wide marketing decisions.
Five Compelling Reasons to choose the MSc Strategic Marketing
Within the MSc Strategic Marketing, emphasis is put on current trends in marketing and the key strategic issues that Marketing Managers have to face.
The continual development of critical thinking and analysis enables graduates to make sound strategic marketing decisions at managerial level in an international environment.
Through studying special topics in marketing and with the choice of electives, students are confronted with the latest research-led marketing innovations.
Introduction Week
Program Content:
Marketing Electives
Students with more than 3 years of work experience + 25 years of age may choose to follow a module from the MBA specialization tracks. The MBA program offers eight specializations each year.
Students will also choose two of the following modules:
A five-day intensive personal development week, an optional foreign language module and a study trip to another European country with institutional and company visits are also included in the program.
At the end of the taught part of the program each student will be required to complete a professional dissertation of approximately 20,000 words in length, under the guidance of a GGSB tutor.
To successfully complete the professional dissertation, you are required to address a particular research question or knowledge gap in the field of your study.
This should be business oriented and coherent with your program's objectives. A student may choose to write his/her professional dissertation on a topic grounded in his/her internship experience.
After completing the program, the participants will be well-equipped for positions such as:
Product Management
Customer Relationship Management
Marketing
Retailing, Logistics & Sales
Market Research
Internships
Internships include: Assistant Key Account Manager, Assistant Program Manager, Marketing Assistant, ... among many others. Interns put their marketing knowledge into practice not only in marketing departments but also in Sales, B to B Sales, Exports, Press & Advertising...
Candidates should have a bachelor’s degree in marketing with a minimum of two years of work experience or a bachelor’s degree in any subject with a minimum of three years of work experience in a marketing related field.
Entry requirements
Application deadlines To apply for this program candidates must complete the online application and include scanned copies of all original supporting documents (in English, or certified translation if in an another language):
Admission is subject to the number of available places. The number of participants will be limited and students will be admitted on a first come, first served basis.
To ensure GGSB is the right fit for you and you are the right fit to GGSB, candidates may be requested to participate in an interview. You will be notified if an interview is necessary after the admission board meets.
Fees for September 2012
An Administrative fee of 200 € is charged for student services in Year 1 and a further 200€ for Student Card renewal in Year 2.