The objective of this course is to gain an understanding of the global business environment and global business operations from both strategic and operational perspectives.

Through the use and exploration of case studies, you will improve your ability to identify and resolve business problems in this global context.

The following themes will be explored:

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• Globalisation; opportunities and challenges
• Global business environment
• Culture and International Business
• Global integration of nations and implications for business
• Growth of emerging markets

• Challenges of companies from emerging markets
• Market entry choices
• Managing the global company
• Global Business Strategy