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E-business : The Digital Entreprise
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E-business : The Digital Entreprise
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The World Wide Web is the fastest growing communications medium in history, expanding far more rapidly that the introduction of other mass media such as print, radio, TV and cinema. At the same time, the medium is becoming pervasive – present in places, processes and contexts that far exceed previous media penetration and impact.
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 Download Syllabus & Faculty
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How can we best harness this medium in business?
This course will address two critical components of business competitiveness and sustainability in the 21st century:
- E-Business (or ‘Digital’) Enterprise strategy
- Providing you with the necessary knowledge and awareness to:
- Develop strategies to exploit emerging trends in digital technologies
- Assess the strategic implications of emerging paradigms such as Web 2.0 and cloud computing
- E-Commerce web site strategy, marketing and usability
The aim of this module is to enable you to:
- Objectively assess the effectiveness of a corporate web presence,
- Understand the relevance and applicability of existing and digital business models, and
- Make strategic recommendations for ongoing improvements, not just in web site design, but in communications strategy and objectives in an increasingly digital business and social environment.
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