Grenoble Ecole de Management, with fourteen permanent researchers and three associate researchers in the field of marketing, is committed to publishing relevant, in-depth articles in leading journals.
 
The School works closely with the business world to ensure that its research covers the most important issues facing businesses today, primarily through three Grenoble Ecole de Management Institutes: the Institute for Customer Equity; the Institute for Management and Service Industry Dynamics; and the Institute for Public Management. To ensure that our research meets the highest standards, we submit our articles to top French and international journals based on rankings by AFM, CNRS, and the FT.

Grenoble Ecole de Management researchers use the hypothetico-deductive method. The School’s testing laboratory has fourteen workstations, each equipped with Inquisit and E-Prime software, access to the SurveyMonkey application via the Internet, and an audio system.

Results

Grenoble Ecole de Management faculty have published numerous articles since 2005, in both French (Décisions Marketing and Recherche et Applications en Marketing) and international (International Journal of Research in Marketing and Marketing Letters) peer-reviewed journals. They have also written books issued by publishing houses such as Dunod, Editions d’Organisation, Pearson Education, and Vuibert.

Teaching and research faculty
 

	Benoît Aubert	Associate Professor, Deputy Head of Doctoral Programs. Mr. Aubert researches how consumers learn to use products.
	Jean-Marie Boule	Associate Professor, Academic Dean of the Sales, Sales Management, and Contract Negotiation programs. Mr. Boule studies salesforce compensation and innovation.
	Caroline Cuny	Assistant Professor. Ms. Cuny researches general consumer psychology, advertising effectiveness, and cognitive and psycho-physiological behavior (implicit measurements, eye-tracking, neuromarketing, etc.).
	Corinne Faure	Professor.  Her research focuses on new product development and on green marketing, especially on energy consumption.
	Marianela Fornerino	Associate Professor. Ms. Fornerio’s work focuses on consumer values, experiential marketing, manager satisfaction, and management controls.
	David Gotteland	Professor, Head of Marketing Department Research. Mr. Gotteland investigates new product development, market trends, and customer satisfaction policies.
	Christophe Haon	Associate Professor. Mr. Haon’s research focuses on new product development, product development teams, market orientedness, and business models.
	Aurélie Merle	Assistant Professor. Ms. Merle looks at ways to personalize or customize products and services, and studies consumer attitudes towards buying locally and using more direct food distribution channels.
	Benoît Meyronin	Professor, Director of the Institute for Management and Service Industry Dynamics. Mr. Meyronin studies services marketing and local government marketing.
	Chirag Patel	Assistant Professor. Mr. Patel researches breakthrough innovation and organizational learning.
	Michel Polski	Assistant Professor. Mr. Polski focuses on retail marketing and sports marketing.
	Daniel Ray	Professor, Director of the Institute for Customer Equity. Mr. Ray looks at issues related to customer satisfaction, customer complaints, and customer loyalty.
	Laurent Tournois	DBA Program Director. His research focuses on customer value creation, proactive cannibalization and marketing strategies on mature markets (FMCG).
	Olivier Trendel	Assistant Professor, Head of Doctoral Programs. Mr. Trendel studies the effectiveness of sponsorship programs, methods for creating brand associations (e.g., by conditioning), and implicit measurements of customer beliefs and satisfaction.
	Murat Usta	Associate Professor. His research interests include consumer decision making, consumers' preference for autonomy, self-control processes, and novelty seeking.
	Carolina Werle	Assistant Professor. Ms. Werle investigates social marketing, food purchases, and strategies to prevent obesity.