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Master of Science in Business Development
Practical Information
Program duration One academic year (on campus) + project (12 months)
Entry requirements Bachelor / Licence level degree
Degree level Master
Program fees € 18,900
Important dates 06/09/2012 - Grenoble Intake

 
The objective of this program is to build the abilities and skills to develop and lead business in an international and multicultural environment.

Participants will develop the knowledge and competencies to identify and understand critical business drivers and current issues, develop appropriate strategies to create competitive advantage and sources of value.
 
The challenges of the program are to understand the approach to different international markets, the negotiation process in a multicultural context, the globalization of business and to help to improve the competitiveness of companies.

This program is delivered on a full-time basis allowing both experienced professionals and recent graduates to participate.
    
A word from the Program Director

"Companies are looking for Business Developers with very concrete abilities, such as strong marketing and sales skills. Skills that are a must to be able to set up a subsidiary abroad, handle a joint venture, sign complex deals or world wide agreements.

In today’s global market, candidates with the ability to launch new international activities and who have deep understanding of the stakes of a specific market are highly sought after. The MSc Business Development aims to provide them with the tools needed to start at this level.
"
 
Marie-France Derderian, MSc in Business Development Program Director

 


Michelin invests in Grenoble

 

Michelin and MSc Business Development

A strengthened Michelin-GGSB partnership continues to offer job and enriching opportunities to students of  MSc Business development


The world’s largest tyre manufacturer is sponsoring a number of the Grenoble School’s programs. The existent partnership already resulted in several recruitments of GGSB graduates by Michelin.


MSc Business Development


Michelin is particularly involved in GGSB’s MSc Business Development. Students on the program benefit from intensive training – live business cases – delivered by Michelin throughout the year, and … hire high potential students as last year with 2 people  one , a  swedish student as Pricing and Marketing Intelligence Manager in  Michelin Sweden and another one as Account Manager in Michelin UK
Last year the training resulted in field work on Michelin’s business development in India. This year, 2011 students will be going to China to study similar activities. During their course of study, students will also examine the cultural and managerial differences, as well as the best Chinese negotiation techniques. They will arrive in China with the aim of offering concrete proposals for the development of Michelin’s activities in the country – proposals that will then be detailed in their end-of-program thesis and viva.


Students will be examining two cases this year:


  1. In order to build a robust geographical Michelin footprint in China, what would be your strategy?
  2. How can Michelin become an eco-friendly industrial company in China?

 

The compulsory Chinese Residency  will take place from the 28th February to the 6th March 2010 in Shanghai and Beijing. The class of 35 students will also have the opportunity of visiting several businesses and attending lectures on Chinese business culture and of course they will welcome in Michelin China in Shanghai

Student testimonial: Charles Mazeau
Program News
1/2/2012 L’etudiant Masters and MBA fair   Don’t miss the opportunity to talk to us in person about the right MSc or MBA program for you...
19/7/2011 MSc students advise Michelin on how best to develop its business in China Marie-France Derderian, MSc in Innovation, Strategy and Entrepreneurship and MSc in Business Dev...

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Contacts


Mara Saviotti
+33 4 76 70 62 31

Grenoble Chamber of Commerce Our accreditations
Our schools Ecole Supérieure de Commerce de Grenoble Ecole de Management des Systèmes d'information Grenoble Graduate School of Business