30-hour course (3 US or 6 ECTS credits)*
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This course will address two major vectors of international marketing:
- promotional strategies and tools
- developing sales and negotiation skills
These topics will be explored using operational and interactive teaching methods. Both modules of this course have been designed together to enable you to improve your skills in an international business arena. The course represents 3 US credits/6 ECTS credits: assessment is based on both individual and group presentations.
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 Download Syllabus & Faculty
 View a participant's testimonial video
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Promotional Strategies and Tools: Mobile Marketing and Social Media (15 hrs)
Discover how:
- Mobile marketing is being used by companies worldwide to incorporate mobile marketing communications into existing promotional planning
- Global companies are using social media to create a more personalized connection with their customers, with a focus on how culture impacts social media relations
Develop your Sales and Negotiating Skills: International Sales Game (15hrs)
This module aims at covering the whole sales process from the strategic evaluation of potential markets and prospects to the approach to the client, the interview, the management of objections, closing the sale and the after-sales phase.
You will work in teams to put into practice your theoretical knowledge and define your marketing approach in a global arena.
Your team will represent a Small/Medium Company producing consumer goods who intend to sell to large European retailers. You will need to evaluate the information available to:
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Understand the nature of the sales process
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Identify the different types of sellers and buyers
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Identify client needs
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Understand the difference between features and benefits and be able to present them convincingly
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Respond to buyer objections, negotiate price and close the sale.
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Participants' testimonial
"What I've appreciated the most are the case studies[...] It just gives you a really good chance to interact with people."
Soyab Malani & Jimmy Khougassian,
University of Memphis
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*These credits can be transferred to your home institution, however, it is your responsibility to verify with your advisor and/or department that the credits you earn in Grenoble can be applied to your curriculum or course of study.
Your home institution may ask for an additional fee to transfer the credits.
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